Social Media Manager

Description:

The Social Media Manager will be leading LM's social media front. The successful candidate will be responsible for analytics, content development, and social media and web campaigns.

Responsibilities:

• Define and implement LM's overarching social media strategy
• Define relevant social media KPIs to gauge performance against LM's social media strategy
• Manage/develop and oversee LM's social media content creation including monitoring SEO/user engagement levels and suggesting content optimisation
• Develop metrics/processes for measuring impact, success and effectiveness and translate anecdotal or qualitative data into recommendations and plans for revising social media campaigns
• Utilize analytics and tracking tools such as Google Analytics, Facebook Pixel and others to track performance and generate actionable insights
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Supervise all aspects of LM's social media interactions
• Performing research on current benchmark trends and audience preferences to inform and enrich social media and web campaigns

Qualifications:

• 3+ years of experience as a Social Media Specialist or similar role
• Bachelor's Degree in marketing, business, advertising, public relations or a related field is preferrable
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of Social Media Optimization and identification of a target audience and how to cater unique marketing campaigns to capture their attention
• Understanding of SEO, Keyword Research, Google Analytics and web traffic metrics
• Hands on experience in content management and ability to deliver creative content
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Critical thinker and problem-solving skills
• Great interpersonal, presentation and communication skills
• Strong computer skills including Microsoft Office and Adobe Suites

Interested candidates can apply online at: